The NEW Mingle WebsiteThe Mingle is taking on new legs as we have partnered now with a few businesses through the United States that can now video the Mingle for you. We have locations in Buffalo, Philadelphia, New Jersey, Atlanta and San Diego.
I'm working on putting some final agreements in Canada as well with London, Guelph, Toronto and Vancouver.
It's only a matter of time until the Mingle is walking over new websites everywhere!
We also have some neat things coming up with the Mingle that are really going to blow your mind away. We'll have those ready in about 5 months time.
Keep posted more to come soon.
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( 3.1 / 149 )What do you get when you have a wonderful team. FPM Marketing & Design.
As a President, I can't say enough about a great team. We were nominated for Outstanding Business Communications Award. It's amazing that we even got to this level.
What an amazing feet to be given this opportunity.
This was all developed from the Mingle. Well done to the FPM3 team!
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( 3 / 138 )Can you believe that 5 years ago FPM Marketing started in a small room....It was actually just me as a media buyer. I started on my own buying media as a consultant. This eventually grew into website development and then into graphic design and printing.
In short time we grew to handle event planning working with race car drivers in NASCAR and Grand American series.
Opening our first American office in 2006 in Philadelphia, and this year our newest office in New Jersey.
We developed and created the Mingle, an online interactive video streaming overtop of existing websites. This can be seen at www.themingle.net
We then opened FPM4PR in August 2007, offering media relations and public relations services to our clients.
We are now a full service marketing agency offering all the services that you would need to have your marketing and advertising done under one roof.
It's been an exciting 5 years, and with our current staff we have really grown to a new level! Can't wait to see where we go next!
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( 3 / 123 )This is a great question as we get a lot of questions about what we do and what is a full service marketing and advertising agency.
I want to clearly define that what a marketing agency is, and what an advertising agency is.
Marketing agency - to brand your product or service through all your materials
Advertising agency - to communicate your message through outside sources to your customers.
Marketing agencies can also be defined as "design boutiques", or "graphic houses", and can also be described as fulfillment houses. These are people that help with the branding of your product or services, meaning you work with their logo and the common message that is to be communicated throughout. This could be to your employees, suppliers and your customers.
Advertising agencies, can also be referred to as media buying houses, as they handle the advertising processing. It's the communication to directly the customer.
There can be a stigma out there that Marketing agencies are not always what they appear to be. When i was younger, I was enticed to work for a "Marketing agency" called Vector Marketing. I was pumped thinking that I was going to be an Account Manager for a business helping with their marketing and communications. It turned out to be selling steak knives....and I had to buy the 1st set of steak knives for $650 to demonstrate. Um....yeah. that was my wake-up call to be careful about what was out there. No, I didn't buy the steak knives, but I was pretty close.
I started out in the industry from media directly, working with 900 CHML, Y95.3 radio stations in Hamilton. I was exposed to how the media worked from a promotional side. That means that i have no budget and needed to communicate the message to the listener to "tune in" to win. I guess that's where the fine art of marketing/advertising started for me. I then leaped into the TV side of things working with the Corus YTV on a show and then worked with several businesses in helping their communication and advertising marketing messages.
This is where we define us....a full service marketing and advertising agency. I do have a hard time trying to explain this to people, when they ask "what is it you do?". I then describe how we are a creative design house, that prints the materials, designs and hosts their website, created the Mingle, an online interactive streaming video that is transparent over your current website, did I mention that we handle Event Planning and marketing. That includes working with NASCAR and other sponsorship planning, and had produced the Niagaras Best Smooth Jazz Festival featuring Kenny G and Dave Koz over 2 days. Then I should define that we also handle media planning, buying, and further extend that into media relations and public relations to communicate your story through to the media. Did I mention the kitting and packaging that is all done in house to get your materials to the selected locations in the least amount of time. Ok...not sure how long it took you to read through all that, but I'm sure you're exhausted getting this far.
This is what a full service marketing and advertising agency is about, they provide the least amount of outsourcing of services, and offer quality design, printing (through outside sources) and media buying with planning all with the team that thinks and acts on your business behalf.
It's just easier if you needed anything to call and we can then define your needs and cherry pick the defined areas you need help with.
I'm sure you're either more confused or you've really grasped the definition of what a full service marketing and advertising is now. Thank the lord we have FPM Marketing and Design and FPM3. At least my clients are happy and understand.
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( 3 / 121 )I'm very excited to share with you all that I have a solid staff that are working very hard to make FPM Marketing, FPM3, The Mingle and FPM4pr into a great full service marketing agency.
This all starts with culture.....many wonder what culture really means. I want to define it to you as FPM Marketing FPM3 sees it.
Culture is about the company living and operating under the people that it employs. A company is like a living entity, however it doesn't have emotions....it won't cry, yell, scream, take a day off, sleep in, and further it won't die. However it lives in everyone that works within it. Each employee is involved with the daily living operation of the business. If I had a body part description, I would say that I'm the brain helping in telling all parts of the body to do it's job and rewarding them for when they do it right.
My creative staff is like the legs, they help it walk and move. Accounts staff, are the arms to move about and assist clients, etc.
The role of my position is to ensure that the culture (body) is running properly and everyone is functioning properly. In the case where someone isn't doing their job, this is like a virus. I then have to act like the body does and do 2 things.
- Cure the illness
- Kill the illness
Of course, I'm sure you can translate how this works internally.
The thing that I'm most excited about is that we move like a well oiled machine, functioning as a "team". That's said in most offices, but I truly believe that we have a system that is working and functioning well, based on all of us believing in some basic principles of how we work and what we do.
I wanted to also share with you some of the comments of my staff about our culture, so you can understand better how we all think of FPM Marketing....
- We are a unique close-knit group of individuals.
- Our professionalism is based on individual knowledge and experience, our pride in working toward one common goal of growth and profitability.
- We work as a team. NO FINGER POINTING.
- We may not all be young, but we are young .at heart, lively, sometimes loud, innovative and very passionate
- We can do it all!
- We have fun and we’re also serious about the work we undertake.
- We are efficient and effective.
- We are Multicultural.
- We are dedicated and hard working.
- Our talents are diversified. Our minors compliment our majors. We support each others talents.
- For us it’s all about quality not just quantity. FPM3 products are from quality people.
- We are a group of people who want to learn more and help grow the company.
- We believe in each other.
- We work together to find solutions for the client.
- Instead of competition amongst us, there is cooperation.
- We hold the virtue of patience invaluable.
- Our belief is: “If you work hard, you will reap the benefits!”
- We EARN our rewards, not DESERVE them..
Just a small sample of what we believe and think about ourselves. This is why we are a great employment option for someone looking for a job, and further for clients that want a full service agency that truly works as a team and will deliver the job for you.
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