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Congrats for winning 1st Place in American Design Awards to FPM Marketing [FPM3] 
I have talked a lot about our team and the abilities of what we can do when it comes to advertising. It's time for me to show some proof.

FPM Marketing [FPM3] design team Erin Dupuis (Sr. Designer/Manager) and Danny McInnis (designer) created the winning 1st place award for the Semi-Annual Winter American Design Awards for the category of "Advertising".

Out of 1,600 applications, 62 were chosen and we were number one for our design concept and advertising campaign for Sara Lee House Hold and Body care campaign.

Well done to our creative team, as they deserved this award for their hard work.

What can I say....we are a hell of a marketing and advertising agency!



This is the artwork that had won the award!






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VNS - Virtual Network Services comes to FPM3 
Ok, this is really cool...imagine your entire network system is now handled in a virtual world where your networks are accessible constantly, you have 24 hour help line at your fingertips and you just managed to save yourself about 300 square feet of office space, cut back your A/C and cooling bills and your need to that IT guy show up at your door to help you with your outlook email account.

It can be done. FPM3 has won the account of ITDATA, newest product called VNS (Virtual Network Services). FPM3 is preparing the design concepts of the logo and other marketing materials to support the product and building the website marketing strategy.

Get ready, as this product is going to save all small business a lot of money. Backing up your systems constantly, email servers online 24-7 and now your own IT needs without all the costs to cover it.

I'll post the final approved logos and artwork later. Or you can call them directly, at 215.576.5373. Ask for Peter. He's a great guy and knows everything about networking and setting up your office.

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FPM3 - Racing Car - Daytona Prototype 


I'd like to say that even though I know FPM Marketing and FPM3 is amazing and fantastic at design in conjunction with marketing and advertising there are others that can design with some amazing skill.

I have an associate in New York City that owns a marketing agency called Acosta Design. Mauricio (Owner) is an amazing designer and branding expert and we were talking about racing as he deals with a few clients in this area. I had asked him to prepare a design for me for our race car and he came up with this layout.

Get ready as the FPM3 Racing team is ready to hit the track and take on the best of the best. I won't be driving it though. I'm lucky if I can get the car up to 50MPH or 85KM/HR. I'll have Kris Szekeres handle that one for me.

It's coming....get ready! It won't be coming to Canada, but will be in the Philadelphia and New Jersey area along with all the race tracks across the USA!

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The Mingle Makes History 
You know...you give just a bit of time and you can make miracles. I have to comment on what the team at FPM3 has been able to do in such an amazing short period of time. We were given the opportunity to create a presentation to a large account and only had 3 days to do it. The worst part was that we were confirmed on a friday for a Tuesday meeting....AND we had a long weekend to go through as well.

I can tell you this.....it was achieved and delivered with amazing results and the quality of the product wasn't compromised.

It's like pressure sometimes allows you to function and get what you need done. I'm even that way. If I have a project deadline that needs to be hit then it's like all 12 cylinders are running.

I wish I could tell you about the account, but I can tell you that our Mingle is taking on another NEW look and further the digital video world of the Marketing and Advertising is going to be launching a new product through the Mingle. We are calling it the Mingle Single Sales Rep. Don't want to let all the secrets out, but the Mingle now can sell directly to a mailing list through emails. You can track it and measure it through our new system. Pretty cool eh?

FPM Marketing, FPM3 and the Mingle along with FOURPR are truly an amazing team to deliver what you need in the time we have to do it.

It's always cool in the office, we have more stuff happening and changing each day I can't say that anyone can get board...at least not while I'm able to keep my mind racing on new things.

More to come on the Mingle Single Sales Rep! Hang tight it will be out in a week.

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How to be different? 
This is the main question that we get from clients all the time. "I need to be different". Let me first say that you already are...however it's the perception of what we lead people to see who we are.

I'll explain this further. If you feel that you are the "same" then it's because you see yourself as everyone else. If you look to how others might see you, you could be surprised, as you offer different perspectives on different things. We all don't like the same things...therefore that could make us different.

In business, it's the same thing. What makes us different is how we run our business, conduct our business and how we treat our customers.

If you visit a McDonalds and get terrible service are ALL McDonalds terrible? No. You could have a wonderful experience at another McDonalds because the staff were great, the food was perfect. Now...McDonalds advertises to everyone they are the same. Each Franchise location works to ensure that it follows the image the same, but works even harder to show they are different so you come back to their location.

Being different is the easy part. Now...let's work on how you tell everyone you are different. That's where we can come in, or you can work on this package yourself. Remember, people don't have time to read about you being different, so you need to do it in images, words and different formats. We show we are different by using the Mingle on our website. Everything else that you see is what you'll get with other Marketing agencies websites. You can check the technology out at www.themingle.net. It's just one way to be different on a large scale internet world.

Next, your difference is in what you say in your general media. This is critical, because if you run your own business you should be the one saying it. Don't let the "talent" talk for you if you are a small business. It's your store, and people will buy from you if they can hear and see you. It's a trust thing. What if you own a franchise and can't talk on your companies behalf. Simple, make sure that you market yourself with local sponsorships. That's where you get your name out and your location.

These are just a few things that can make you different. I know that we at FPM Marketing and FPM3 are very different and unique just like you.

If you need help with this, feel free to give us a call and we can help. visit our Contact us page on our website www.fpm3.com.

We'll talk soon.

Adam Oldfield

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