Apple Announces iPhone 7

Get ready iPhone users – the iPhone just got a new upgrade…Or did it?

Yesterday, Apple made their highly anticipated Keynote live from San Francisco where they showed off advancements in software collaboration, the Apple Watch 2, and the long awaited iPhone 7. As a long-time Android user, I really looked forward to this Keynote as I have been gearing up for a big change in my life: to go from Android to Apple.

Before you get your knickers in a knot, as much as I’ve enjoyed my Android, I’ve felt this change coming for a while. My laptop is a Macbook Pro, I’m an avid user of Apple TV, and my workstation here at FPM3 is an amazing 27” iMac. I love my Apple, but for some reason I could never justify the price of the glorified iPhone. I thought with the release of the iPhone 7, I would finally be swayed but currently, I feel like I’m caught in the middle.

Both phones feature 12-megapixel camera including optical image stabilization, and a larger ƒ/1.8 aperture and 6-element lens to enable brighter, more detailed photos and videos, and a wide color capture to allow for more vibrant colors with more detail. The iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos. The dual 12-megapixel cameras also enable Bokeh, a depth-of-field effect that was previously only captured by SLR cameras. That being said, the iPhone 7 and iPhone 7 Plus have a lot of great under the hood enhancements that make it a worthy upgrade!” says Ryan Ahrens, Graphic Design here at FPM3. The quality of photos I’ll get from the iPhone 7 alone make me want to make the switch!

But the iPhone 7 also has a new controversial feature – the lack of a 3.5mm headphone jack. “They’re trying to set a new standard before it’s even ready to be set,” says FPM3 President/CEO Adam Oldfield. “The industry hasn’t perfected wireless headphones yet; with bluetooth connectivity issues and the lack of attractive headphone solutions, this feature is not ready to roll out for widespread consumption.”

Clearly at FPM3 we are divided on how we feel about the newest Apple release. As a consumer, I’ve personally never felt more torn. “We have an office full of Apple products, as we are a believer in Apple. But with this new launch at the end of the day, the iPhone 7 is not ready to be a business solution.” But maybe as a consumer, I’ll take a chance. And if I do end up taking the plunge and switching over to team iPhone, I’ll definitely be blogging about it here.

For the most up to date tech information listen to Adam Oldfield on Tech Talk at 12:00PM every Friday on AM900 CHML.

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