17 years but who's counting!
I have had the pleasure for several years of teaching at mohawkcollege media sales to radio students. I was reflecting this weekend thinking 17 years I have been in the ad agency world. And I am still reminded of what happened in 2009, the great recession that almost wiped out my entire operation. I was featured in influence magazine and I thought I would share this article as I believe it is relevant for those who are in business to understand to be successful could lead to failure… It’s hard to believe that we made it another year and we have managed to be here through all the years. There were some rough times… many…but we got through it. The great thing, is after all these years, we are stable, solid and love what we do. I’ve had and still have some fantastic staff that we remain in contact even…
SMALL BUSINESS RED TAPE SPEAK OUT!!
As a marketing agency, we work with many small businesses over the past 16 years that are constantly hitting the RED TAPE. Ontario under the liberal government have drained the small business economy and the PC Party is trying to resolve (or try to!) by letting small business speak out to their challenges of trying to operate. If you are a small business operator here is your chance to speak out of your challenges of operating a business in Ontario. The Government of Ontario wants to hear your thoughts and challenges when it comes to operating in Ontario. https://engage.ontario.ca/en/content/cutting-red-tape-businesses
Passwordless Login - It's here!
Identity theft and compromised data are regular occurrences in our society due to the fact that man-made passwords are becoming easier to hack as malware technology advances. Countless people are guilty of committing the age old sins of using weak passwords and re-using the same password for most (or all) of their accounts for the sake of convenience. CNN produced an article showing that the top five passwords being used in 2019 are also the first five passwords that most hackers will try. They are: 123456 123456789 qwerty password 111111 Almost every website uses email and password authentication; this means that the same email is tied to an average of 130 different websites – it would be impossible to remember that many passwords. It’s argued that passwords serve an essential security function. Unfortunately, if a password is not changed often enough, it becomes susceptible to an information breach. A recent…
Correct Your business Online Listings!
10 years ago, creating an ad through traditional media involved creating a page in a phone book of one’s municipality. A set fee and a meeting would determine the size of the ad and how many phone numbers you would need to keep your business local. Maintaining this ad would involve paying a big chunk of money every month. If there was a mistake in the ad, such as a phone number discrepancy, then the business that commissioned the ad would have to deal with months or even years of people calling the wrong phone number. With today’s technological advancements and the rise of the internet, there are many online marketing options. Websites such as Google or Facebook allow both small and medium size businesses the instantaneous ability to update information. It could be an address, a phone number, or a featured ad that one wants to profile. Gone are…
Impulse Technologies gets a Refresh!
Having a website for your business is essential in these changing times – and just having a website isn’t enough. Keeping up to date with the latest digital trends, developing to create the best User Experience, and designing it to keep it looking captivating and appealing is key to converting your online visitors to CUSTOMERS! When we designed Impulse Technologies’ new website, we set out to do all three. With so much content including an entire inventory system, it was pivotal that we come up with a design that communicated that information in an appealing and easy-to-understand way. By keeping the pages illustrative with images that link to more info, we delivered a Design that was easy on the eyes, and easy to use. In our Development, we kept the User Experience as top of mind. By creating large buttons, an easy-access phone number, and an easy-to-use search bar, we…
Microsites need love too!
All websites, big or small, need love. That’s our philosophy here at FPM3. There’s always room for improvement, responsiveness, and redesign! When Wired Wash came to us with a tight deadline and a desire to make their landing page responsive and redesigned, we happily took on the challenge. By mixing up elements, highlighting their contact info and logo, we came up with a design that really showcased their branding and services! The result was a fully responsive splash page that made it easy for visitors to book appointments and make payments right there on their microsite. A website redesign can have a huge impact on your business. Stay on top of your digital A-game and see the results for yourself! Contact us today to see how we can give you a full website makeover.
Ways to Pay! All with Online convenience
I had recently received my business insurance renewal policy and they told me about the convenient ways I can pay them, which were by cheque or credit card. I noticed the letter advised me there would be a 2.5% charge for using a credit card for payment. Immediately, I called the insurance company to ask why they are charging this extra percentage. I was advised that they are entitled to a service fee. I disagreed. So I made a phone call to the Canadian Consumer Affairs, and challenged this disagreement in question. Their response was interesting. It is not illegal, however, it is against the terms and conditions with the credit card company to increase a percentage against payment. Knowing this, I had to call the credit card company directly, and ask the question as to why I am getting charged 2.5% on top of my insurance fees. To be…
Relay For Life: Run To Fight Cancer
Last Friday, my team Notorius C.U.R.E and I ran from 7pm to 7am in Brampton, Ontario, to raise money to fight cancer. The initiative was taken by the Canadian Cancer Society which just celebrated its 75th birthday and Relay For Life is a huge part of their efforts to fight cancer. Our personal goal was to raise at least $500 and we can say that we blew that amount out since we raised $1,576.00 so far and maybe more thanks to your generous donations. For more information about Relay For Life and if you want to make a donation for a great cause, please check out their website http://convio.cancer.ca/site/TR?fr_id=12396&pg=entry&s_locale=en_CA
In Need of a Food Diagnostic Test Kit?
Based in Burgessville, Ontario, Xygen Diagnostics Inc. ‘imports and distributes critical food, feed and environmental diagnostic test kit products and equipment’ for industries such as food processors, Biotechnology Research Organizations, Breweries, and even Universities. Among all the products they have to offer, Xygen Diagnostics Inc. also provides services such as overnight shipment on most products, technical support on testing questions, and sample preparation assistance. Their new website and logo was re-designed by our team and launched earlier this month! For the full viewing, check out http://xygen.com/