*BEWARE* GOOGLE MY BUSINESS PHONE SCAM!

*BEWARE* GOOGLE MY BUSINESS PHONE SCAM!

by: FPM3

Google My Business (GMB) is a popular tool that helps companies and organizations manage their online presence across Google. If you have recently registered your company on GMB, or are thinking about doing so, please be aware that you will NOT receive a phone call from a Google representative asking you for credit card information. If you do receive a phone call from a Google representative asking you to verify your account by giving them your credit card details over the phone, hang up immediately as THIS IS A SCAM. PROTECT YOURSELF FROM NON-LEGITIMATE PHONE CALLS Not all calls from Google are fake, from time to time google may call to verify your listing or confirm your Google business account. To help identify if the call is legitimate or not, please see the list “Things google will NEVER do” below: Google will never charge you for inclusion in Google My…

Why your business needs to be online!

Why your business needs to be online!

by: Adam

As you can see in this chart that was created it’s evident that millions of people are using online to share, entertain and now purchase. Where does your business fit online and how are you going about positioning yourself to your customers?  Every 60 secs x $1,000,000 is spent online. Thousands of people are seeking for services similar to yours and how are you letting them know you exist. The problem with online marketing these days is that you’re so busy trying to make sure your product and service meet your customer needs you tend to forget you need to keep communicating to them through online marketing. 15 years ago you were able to talk to a sales rep within one of the mediums, radio, television, outdoor or newsprint and they would take care of putting together the ad for you. After it ran they could come meet with you…

5G or not 5G?  That is the question

5G or not 5G? That is the question

by: Adam

This quarter SPECTRUM Cambridge Chamber Magazine issue came out.  If you’ve been paying attention to the media recently you’ve noticed that Huawei has been making a lot of headlines. In the past year, the CEO daughter was held in Vancouver on suspicion of inside trading in Saudi Arabia. This whole ordeal has opened the eyes of many people in North America of just exactly what Huawei is doing. The bigger question is this Chinese technological advance company comes with some great features at a very low cost. the Huawei p20 is one of the most advanced cell phones with an amazing camera technology. Huawei is one of the culprits of how Nortel communications ended up going bankrupt. It’s a proven fact that Huawei stole the technology to create its own Chinese communication company. Protected under the republic of China Canada had no sanctions to sue them. This is the company…

Amazon - Jeff Bezo first video 3 years after it opens.

Amazon - Jeff Bezo first video 3 years after it opens.

by: Adam

Amazing to think that this man was just reading the numbers…seeing the bigger picture from the data and created a business model from it. Remember many tried during that time and failed during the dot com phase. Amazon did it different and better…he used the trick used in business for years. What did the customer want? Lesson here: 1. Market research 2. Build the sales model 3. Deliver 4. Grow business by repeating Step1 AMAZON LOGOS 

FPM3 celebrates 16 years of service

FPM3 celebrates 16 years of service

by: Adam

16 years ago today we opened FPM3 In the last year, we’ve managed to make a few new changes.  We have a few new people joining our team. A new business development officer that’s focusing our business efforts down in the United States, in addition speaking of United States we open a new office in Orlando Florida. We continue to service the New Jersey, Philadelphia Market and of course the Canadian Market is managed and operated out of Hamilton Ontario. Over 16 years I’ve had many amazing stuff, in fact some people started here continued on in other careers and our clients today. I guess it’s like watching your children grow move on and continue to support you and what you do. We’ve worked with a lot of clients over the years, when I first started it was an advertising agency primarily focused on radio, television, outdoor print advertising. We migrated…

The Marketing Snowball Effect

The Marketing Snowball Effect

by: FPM3

Today’s discussion topic is: The Marketing Snowball Effect! As the owner of a business, frugality and expense tracking is apart of everyday life. It’s important to be conservative with your money while investing in the right places. Here at FPM3, we believe that making the conscious decision to invest in marketing will not only generate an immediate return but will also protect the longevity of your company. At first, your marketing impact will be tiny and insubstantial, but it will slowly pick up mass through an all-encompassing marketing campaign that is unique to your business. We refer to this as, “The Marketing Snowball Effect.” Similar to rolling a snowball down a hill, when starting a marketing campaign, you must create a tight, compact foundation known as your brand. You can then roll it through a well thought out plan that is in alignment with your company’s mission, vision and values….

What Happened?

by: FPM3

This story needs to be shared, as it relates to the sales and marketing industry. It made me laugh…sadly; but like marketing you have to review, define it, and decide what direction to go in based on what you learn. Recently the GM plant in Oshawa announced that it was closing down with hundreds of jobs impacted and further the trickle effect of those that did work for the GM plant will also be impacted. I thought this was important to know that no matter the size of your business this is critical to understand… learn from what you did wrong. Make real changes and understand where the issues are truly lying before blame can be pointed or applied. A Japanese company (Toyota) and an American company (General Motors) decided to have a canoe race on the Missouri River. Both teams practiced long and hard to reach their peak performance…

Email Is Not Dead

by: FPM3

In 2015, 2016 and 2017 – the headline was “Death of Email”. The updated 2019 version is Rise of the email! Articles everywhere were talking and Publishing messages about how email was going to be dead and we need to start migrating over to a new platform with all the messaging system. I think that message is completely wrong. In fact, it’s so wrong, that the one thing that is secure and still works is email. Let’s just take for example the last 12 months of what we’ve experienced using instant chat systems in the platforms that allow us to communicate. When you’re using a Facebook Messenger, Snapchat, Hangouts, Instagram, WhatsApp these are all systems that are 3rd party corporate controlled and use your information for their financial gain. Email, on the other hand, is set based on your domain (www.NAMEOFYOURBUSINESS.COM) registered and is universal across all platforms. It doesn’t…

GAUTFONTS BLOG FOR FPM3

GAUTFONTS BLOG FOR FPM3

by: FPM3

Over the past few months, FPM3 has been working side by side with Dan Gauthier, an experienced font designer, to create a custom built website showcasing hundreds of his designs. Mr. Gauthier began designing fonts over twenty years ago. It was always his passion, however, he never thought he’d be able to turn it into a business. FPM3 initially sat down with Mr. Gauthier  to discuss his goals and vision for the website. At first, the website was intended to be a place to showcase his designs, however, our talented team was able to construct a marketing strategy that transformed the website into an online business. Our Designers created several concepts, logos, and images for Mr.  Gauthier to review in order to perfectly brand his new business. After we mastered the look, our Web Developers built a fully responsive, mobile friendly, SEO ready, wordpress website with a payment portal. We…

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