CEO - Adam Oldfield workshop with Young Entrepreneurs

CEO - Adam Oldfield workshop with Young Entrepreneurs

by: FPM3

Tuesday July 9 2019 in Kitchener-Waterloo Once again I’m super excited to be supporting and Advising many of our future entrepreneurs located through the Kitchener-Waterloo area in the entrepreneur program. I’ve done this for several years and it is always a privilege to speak with young future minded business owners. I take great pride and sharing experience and further encouraging them how to be better sales people. I love even more hearing WHAT businesses they decided to try. I encourage everyone to try and make sure you will employ or give the opportunity to a young business owner trying to start up. Not only for the cost that you may be saving but even more so giving him a chance to mess up and learn from their mistakes.

Correct Your business Online Listings!

Correct Your business Online Listings!

by: Adam

10 years ago, creating an ad through traditional media involved creating a page in a phone book of one’s municipality. A set fee and a meeting would determine the size of the ad and how many phone numbers you would need to keep your business local. Maintaining this ad would involve paying a big chunk of money every month. If there was a mistake in the ad, such as a phone number discrepancy, then the business that commissioned the ad would have to deal with months or even years of people calling the wrong phone number. With today’s technological advancements and the rise of the internet, there are many online marketing options. Websites such as Google or Facebook allow both small and medium size businesses the instantaneous ability to update information. It could be an address, a phone number, or a featured ad that one wants to profile. Gone are…

Why your business needs to be online!

Why your business needs to be online!

by: Adam

As you can see in this chart that was created it’s evident that millions of people are using online to share, entertain and now purchase. Where does your business fit online and how are you going about positioning yourself to your customers?  Every 60 secs x $1,000,000 is spent online. Thousands of people are seeking for services similar to yours and how are you letting them know you exist. The problem with online marketing these days is that you’re so busy trying to make sure your product and service meet your customer needs you tend to forget you need to keep communicating to them through online marketing. 15 years ago you were able to talk to a sales rep within one of the mediums, radio, television, outdoor or newsprint and they would take care of putting together the ad for you. After it ran they could come meet with you…

5G or not 5G?  That is the question

5G or not 5G? That is the question

by: Adam

This quarter SPECTRUM Cambridge Chamber Magazine issue came out.  If you’ve been paying attention to the media recently you’ve noticed that Huawei has been making a lot of headlines. In the past year, the CEO daughter was held in Vancouver on suspicion of inside trading in Saudi Arabia. This whole ordeal has opened the eyes of many people in North America of just exactly what Huawei is doing. The bigger question is this Chinese technological advance company comes with some great features at a very low cost. the Huawei p20 is one of the most advanced cell phones with an amazing camera technology. Huawei is one of the culprits of how Nortel communications ended up going bankrupt. It’s a proven fact that Huawei stole the technology to create its own Chinese communication company. Protected under the republic of China Canada had no sanctions to sue them. This is the company…

Amazon - Jeff Bezo first video 3 years after it opens.

Amazon - Jeff Bezo first video 3 years after it opens.

by: Adam

Amazing to think that this man was just reading the numbers…seeing the bigger picture from the data and created a business model from it. Remember many tried during that time and failed during the dot com phase. Amazon did it different and better…he used the trick used in business for years. What did the customer want? Lesson here: 1. Market research 2. Build the sales model 3. Deliver 4. Grow business by repeating Step1 AMAZON LOGOS 

Microsites need love too!

Microsites need love too!

by: Adam

All websites, big or small, need love. That’s our philosophy here at FPM3. There’s always room for improvement, responsiveness, and redesign! When Wired Wash came to us with a tight deadline and a desire to make their landing page responsive and redesigned, we happily took on the challenge. By mixing up elements, highlighting their contact info and logo, we came up with a design that really showcased their branding and services! The result was a fully responsive splash page that made it easy for visitors to book appointments and make payments right there on their microsite. A website redesign can have a huge impact on your business. Stay on top of your digital A-game and see the results for yourself! Contact us today to see how we can give you a full website makeover.

SMARTPHONE EXPLOSION

SMARTPHONE EXPLOSION

by: Adam

ARTICLE IN THE CAMBRIDGE CHAMBER – SPECTRUM winter edition It’s coming to a point when most of our smartphones are reaching a capacity of which provide the most speed and the most features with security. But have we really maximized what we can actually do with our future smartphones? The fact of the matter is smartphones are mini-computers and packed full of features that demand a lot of battery power. In the recent months you might of heard that Samsung phones, and other products, have been exploding due to battery issues. It became such a massive problem with the Note 7 that it is now a law that you are not allowed to bring it on any public transportation in the United States, Canada or on any airline in the world. And doing so will result in fines of over $500,000 USD. Unfortunately Samsung isn’t the only one that has had…

YOU'VE JUST BEEN HACKED!

YOU'VE JUST BEEN HACKED!

by: Adam

Check out the Cambridge Chamber latest “spectrum” magazine with my article on hacking and the issues related to it. Here is the full article: You’ve probably heard by now or have been affected by it, and that’s your passwords getting hacked. Yes, even the largest of companies still don’t have a full security protection from hackers being able to get into the server to get your information. In the past few months, Linked In, Tumblr, and Myspace, just to name a few, have all been compromised with username and password information getting leaked. Why would it affect you? Identity theft is the number one crime in North America. With credit cards and the simplicity of doing online payments, it seems so simple to start putting together an identity of yourself with a credit card to be set up instantly using your information. All of this can be done sitting at…

Happy Holidays and an end to 2015

Happy Holidays and an end to 2015

by: Adam

Happy holidays everybody. It’s been a heck of a year. 2016 looks very promising in regards to success on many levels.   Technology has advanced once again over the past year and I’ve had the honor of being a host on 900 CHML with Bill Kelly with  Tech Talk, sponsored by Hamilton Limo,  every Friday at 11:35 a.m. We will continue to talk about technology and how it integrates with today’s lives and with small business. I’m excited to share that it will continue into 2016 and I will be planning to prepare an outline of all the technology and 2015 I thought was revolutionary and innovative. And of course I will try to put my perspective of what the future may hold for 2016 when it comes to technology and small business. One thing is for certain in Canada and Ontario.  We are about to go through a pretty nasty…

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