It’s now official, Google has confirmed that they have released a new algorithm to their Payday Loan Algorithm. This new version targets the spam queries such as payday loans, pharmaceutical products and many more. For the past little while, there have been a lot of rumors about the new version, so this update wasn’t a huge surprise to the Webmasters.
This algorithm was launched for the first time one year ago and has approximately impacted 0.3% of US queries, but more than 4% for Turkish queries where the web spam is higher. So you could wonder, what is new in this version? This new update is an international deployment, which affects languages to different degrees. It’s going to impact english queries 0.2%, which is a small percentage but very significant.
Click here for the video where Matt Cutts, who works at Google, pre-announced this change.