I know what you’re probably thinking…a blog about a blog? Is this some sort of inception?
Yes. Yes it most certainly is, but not in the way that you’re expecting.
Indeed, it may be a strange thing to write a blog about a blog, but I’m here to inform of how it can help improve your business profile through search engines. A well written blog can get your company attention from various sources because it will improve your ranking in search results when incorporating relevant keywords and more importantly, it will help to establish your brand as a leader in your industry.
Unless you are a globally renowned company, writing blogs is a great way to increase your website traffic, when updating it with fresh content on a regular basis. When your followers take notice that you are updating your blog often, they will pay close attention, particularly if you are offering them valuable information.
In addition, writing blogs shows the personality of your business, you can post about your team, work events, business information, etc. If you’d like to start a company blog, but aren’t sure what to write about, consider starting with something basic. For instance if your company is involved in any charities, write a blog about it and this will show your customers/followers that you are involved in the community, thus giving you an upper hand in this competitive industry.
If you’re really stuck and would like to start a blog, FPM3 offers writing services for your convenience!