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CEO - Adam Oldfield workshop with Young Entrepreneurs

CEO - Adam Oldfield workshop with Young Entrepreneurs

by: FPM3

Tuesday July 9 2019 in Kitchener-Waterloo Once again I’m super excited to be supporting and Advising many of our future entrepreneurs located through the Kitchener-Waterloo area in the entrepreneur program. I’ve done this for several years and it is always a privilege to speak with young future minded business owners. I take great pride and sharing experience and further encouraging them how to be better sales people. I love even more hearing WHAT businesses they decided to try. I encourage everyone to try and make sure you will employ or give the opportunity to a young business owner trying to start up. Not only for the cost that you may be saving but even more so giving him a chance to mess up and learn from their mistakes.

Correct Your business Online Listings!

Correct Your business Online Listings!

by: Adam

10 years ago, creating an ad through traditional media involved creating a page in a phone book of one’s municipality. A set fee and a meeting would determine the size of the ad and how many phone numbers you would need to keep your business local. Maintaining this ad would involve paying a big chunk of money every month. If there was a mistake in the ad, such as a phone number discrepancy, then the business that commissioned the ad would have to deal with months or even years of people calling the wrong phone number. With today’s technological advancements and the rise of the internet, there are many online marketing options. Websites such as Google or Facebook allow both small and medium size businesses the instantaneous ability to update information. It could be an address, a phone number, or a featured ad that one wants to profile. Gone are…

NEW WEBSITE LAUNCH: CHOCOLATE TALES | WEBSITE DESIGN AND DEVELOPMENT

NEW WEBSITE LAUNCH: CHOCOLATE TALES | WEBSITE DESIGN AND DEVELOPMENT

by: Taylor

Just as chocolate is a delicious way to enhance your experiences so is making an equally as indulgent website. Chocolate Tales takes pride in offering premium chocolate products, and various programs that are designed around you, your family, friends, and colleagues. When FPM was presented with the opportunity to design and build a fully custom website for Chocolate Tales it not only got our heads spinning with ideas but our mouths watering at the idea! Our goal with the website was to turn Chocolate Tales’ current 3 websites into one new, sleek and, modern website to show off their expertise in the industry. Our focus was on the product resulting in lots of rich and delicious imagery. We even added the opportunity for our client to sell their products right from their fully custom store! Another vital part of this build was making the site unique and user-friendly. Our team…

*BEWARE* GOOGLE MY BUSINESS PHONE SCAM!

*BEWARE* GOOGLE MY BUSINESS PHONE SCAM!

by: FPM3

Google My Business (GMB) is a popular tool that helps companies and organizations manage their online presence across Google. If you have recently registered your company on GMB, or are thinking about doing so, please be aware that you will NOT receive a phone call from a Google representative asking you for credit card information. If you do receive a phone call from a Google representative asking you to verify your account by giving them your credit card details over the phone, hang up immediately as THIS IS A SCAM. PROTECT YOURSELF FROM NON-LEGITIMATE PHONE CALLS Not all calls from Google are fake, from time to time google may call to verify your listing or confirm your Google business account. To help identify if the call is legitimate or not, please see the list “Things google will NEVER do” below: Google will never charge you for inclusion in Google My…

Why your business needs to be online!

Why your business needs to be online!

by: Adam

As you can see in this chart that was created it’s evident that millions of people are using online to share, entertain and now purchase. Where does your business fit online and how are you going about positioning yourself to your customers?  Every 60 secs x $1,000,000 is spent online. Thousands of people are seeking for services similar to yours and how are you letting them know you exist. The problem with online marketing these days is that you’re so busy trying to make sure your product and service meet your customer needs you tend to forget you need to keep communicating to them through online marketing. 15 years ago you were able to talk to a sales rep within one of the mediums, radio, television, outdoor or newsprint and they would take care of putting together the ad for you. After it ran they could come meet with you…

5G or not 5G?  That is the question

5G or not 5G? That is the question

by: Adam

This quarter SPECTRUM Cambridge Chamber Magazine issue came out.  If you’ve been paying attention to the media recently you’ve noticed that Huawei has been making a lot of headlines. In the past year, the CEO daughter was held in Vancouver on suspicion of inside trading in Saudi Arabia. This whole ordeal has opened the eyes of many people in North America of just exactly what Huawei is doing. The bigger question is this Chinese technological advance company comes with some great features at a very low cost. the Huawei p20 is one of the most advanced cell phones with an amazing camera technology. Huawei is one of the culprits of how Nortel communications ended up going bankrupt. It’s a proven fact that Huawei stole the technology to create its own Chinese communication company. Protected under the republic of China Canada had no sanctions to sue them. This is the company…

Amazon - Jeff Bezo first video 3 years after it opens.

Amazon - Jeff Bezo first video 3 years after it opens.

by: Adam

Amazing to think that this man was just reading the numbers…seeing the bigger picture from the data and created a business model from it. Remember many tried during that time and failed during the dot com phase. Amazon did it different and better…he used the trick used in business for years. What did the customer want? Lesson here: 1. Market research 2. Build the sales model 3. Deliver 4. Grow business by repeating Step1 AMAZON LOGOS 

FPM3 celebrates 16 years of service

FPM3 celebrates 16 years of service

by: Adam

16 years ago today we opened FPM3 In the last year, we’ve managed to make a few new changes.  We have a few new people joining our team. A new business development officer that’s focusing our business efforts down in the United States, in addition speaking of United States we open a new office in Orlando Florida. We continue to service the New Jersey, Philadelphia Market and of course the Canadian Market is managed and operated out of Hamilton Ontario. Over 16 years I’ve had many amazing stuff, in fact some people started here continued on in other careers and our clients today. I guess it’s like watching your children grow move on and continue to support you and what you do. We’ve worked with a lot of clients over the years, when I first started it was an advertising agency primarily focused on radio, television, outdoor print advertising. We migrated…

The Marketing Snowball Effect

The Marketing Snowball Effect

by: FPM3

Today’s discussion topic is: The Marketing Snowball Effect! As the owner of a business, frugality and expense tracking is apart of everyday life. It’s important to be conservative with your money while investing in the right places. Here at FPM3, we believe that making the conscious decision to invest in marketing will not only generate an immediate return but will also protect the longevity of your company. At first, your marketing impact will be tiny and insubstantial, but it will slowly pick up mass through an all-encompassing marketing campaign that is unique to your business. We refer to this as, “The Marketing Snowball Effect.” Similar to rolling a snowball down a hill, when starting a marketing campaign, you must create a tight, compact foundation known as your brand. You can then roll it through a well thought out plan that is in alignment with your company’s mission, vision and values….

Your next great marketing campaign is clicks away.