Real-Time Social Marketing With Newsjacking

by: Adam

Whenever anything catches my interest, and I mean anything, I usually flock to social media to voice an opinion on the matter. This eventually creates more exposure for my Twitter handle and Facebook page. With the proper use of hashtags and understanding what is relevant to my network, I will see increasing amounts of page visits and content engagement. In turn, I’m getting more online exposure simply by reacting to current newsworthy content. If it works for me, it should work for brands as well.

Real-time social marketing significantly increases brand exposure with very little investment. All it takes is one media spectacle for a brand to capitalize on the opportunity for a buzz-worthy ad. For example, lets take a look at Superbowl XLVII.

During the game, the stadium experienced a short blackout. Oreo seized the opportunity and tweeted this during the hiatus.

According to AdAge, it was retweeted 10,000 times in one hour, which makes Oreo the real winner of the game.

According to AdAge, it was retweeted 10,000 times in one hour, which makes Oreo the real winner of the game.

 

If you’re lucky, the news spectacle can have a direct correlation to your brands products as seen by Audi.

Sometimes a brands product may have a direct correlation to the event, as seen with the tweet from Audi.

Audi’s LEDs to the rescue!

This new online marketing phenomena requires little if not any investment. All it takes is one tweet to get the same reach and frequency you would get investing thousands in a magazine ad. The only question left – is your brand capitalizing on newsjacking?