Our next session is April 13, 2016 at 6:00pm at FPM Marketing & Design, 155 John St. S., Hamilton, ON.
Knowing about your market isn’t enough. You also need to decide who will be your customer, how you will find new customers, what you will offer and how you will keep them as your customers. Then you will have the strategy you need to market your business.
- Choose which groups of people you want to target within your market
- Decide on the message for the target market
- Estimate what will it cost to create the message
- Choose the best method to reach this target market
- Plan the cost to put this strategy to work for you
- Decide how to get your customers to ‘Know, Like and Trust’ you