From Success to Failure

by: Marc

  How does success turn into failure? This is something that every business should think about even though it is hard to predict, unless you have a crystal ball.   To highlight my thoughts, I have decided to talk about a famous worldwide company: Kodak. I believe you all know about the film photography company that had a tremendous success back in the 1970’s. Kodak owned 85% of the US market share at that time, and at the same time the company developed a new breakthrough, which was the digital camera. However, Kodak decided that it was way too soon to launch its new product since they believe that film photography was still a major worldwide item. Meanwhile Kodak’s competitors, Fujifilm and Sony, developed their own products and launched them, in the early 1990’s. At that time, Kodak was still thinking that film photography was as profitable as it used…