What's your Elevator Pitch?

by: Adam

As published in Spectrum Magazine (Cambridge Chamber) – Adam Oldfield Summer 2014 You have probably already heard of the elevator pitch. This is where you give your sales pitch in about 30 – 45 seconds to someone you want to do business with about why they should do business with you. I believe everyone should have an elevator pitch, in fact I preach to many businesses that they need to have a clear communicative message at all times.  But your elevator pitch isn’t just exclusively to companies.  You should have your own 45-second sales pitch as well. There are 4 groups that you want to have a consistent understanding of your business: The first group, really isn’t a group, its just you. What is your 45 second sales pitch about yourself? The second group.  Your staff or friends.  What would your staff (friends) say in about 45 seconds about you…