YOU'VE JUST BEEN HACKED!

YOU'VE JUST BEEN HACKED!

by: Adam

Check out the Cambridge Chamber latest “spectrum” magazine with my article on hacking and the issues related to it. Here is the full article: You’ve probably heard by now or have been affected by it, and that’s your passwords getting hacked. Yes, even the largest of companies still don’t have a full security protection from hackers being able to get into the server to get your information. In the past few months, Linked In, Tumblr, and Myspace, just to name a few, have all been compromised with username and password information getting leaked. Why would it affect you? Identity theft is the number one crime in North America. With credit cards and the simplicity of doing online payments, it seems so simple to start putting together an identity of yourself with a credit card to be set up instantly using your information. All of this can be done sitting at…

What's your Elevator Pitch?

by: Adam

As published in Spectrum Magazine (Cambridge Chamber) – Adam Oldfield Summer 2014 You have probably already heard of the elevator pitch. This is where you give your sales pitch in about 30 – 45 seconds to someone you want to do business with about why they should do business with you. I believe everyone should have an elevator pitch, in fact I preach to many businesses that they need to have a clear communicative message at all times.  But your elevator pitch isn’t just exclusively to companies.  You should have your own 45-second sales pitch as well. There are 4 groups that you want to have a consistent understanding of your business: The first group, really isn’t a group, its just you. What is your 45 second sales pitch about yourself? The second group.  Your staff or friends.  What would your staff (friends) say in about 45 seconds about you…

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