I’m sure most of you have heard by now that Twitter is changing their look and to be completely honest, I think it’s an attempt to adapt to the “timeline” look and feel that has previously been implemented by Facebook. Now don’t get me wrong, I’m a social media addict; I love checking Facebook, Instagram and I Snapchat more than I’d like to admit. However, the one social media that I’ve been finding myself using less and less is Twitter. Something about having to explain myself in 140 characters kills me on the inside, most of the time it’s an internal challenge to try and say what I want to say.
Anyways, as you can see in the photo below, the desktop version will have many similar features, currently found on Facebook, such as a cover photo and displaying your company’s information along the left sidebar.
Some of the new features include:
- Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.
- Pinned Tweet: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about.
- Filtered Tweets: Now you can choose which timeline to view when checking out other profiles. Select from these options: Tweets, Tweets with photos/videos, or Tweets and replies.
At the end of the day, the functionality of Twitter will remain the same in regards to how you can tweet and interact with other people and companies. This update is mostly aesthetic, and will not interrupt the way we use Twitter for marketing. However it does make a clear statement to Facebook that even though they’re ripping off their design, they’re not giving up…yet.